Be the business customers and AI both find first.

Local SEO is the practice of making a business visible when people search for something nearby, such as "plumber near me" or "dentist in Boston". It covers your Google Business Profile, local citations, reviews, location pages, and the on-site signals that tell Google which city and neighborhoods you serve. The goal is to appear in the map pack and the local organic results.

AEO is the work of structuring your content so that AI assistants and answer engines, such as Google AI Overviews, ChatGPT, Perplexity, Gemini, Siri and Alexa, can quote you as the answer. It relies on direct question-and-answer copy, FAQ and entity schema, clear authorship, and facts that are consistent across the web.

SEO earns rankings in search results. Local SEO is SEO focused on a geographic area and the map pack. AEO is optimization for being cited inside a generated answer instead of listed as a blue link. A modern site needs all three because they share the same foundation: fast pages, clean structure, structured data, and trustworthy content.

Cost depends on page count, number of locations, integrations and the competitiveness of your market. A single-location service business is scoped very differently from a multi-location practice. Every engagement starts with a free audit and a written fixed-scope proposal, so you see the price before any work begins.

Technical fixes and Google Business Profile improvements can move rankings in weeks. Competitive map-pack and organic gains typically build over three to six months as citations, reviews and content accumulate. We report on leading indicators such as impressions, profile views, calls and direction requests from the first month.

Yes, and that is the point. Rankings are decided largely by how a site is built: speed, markup, internal linking, location pages and schema. When design, development and SEO are one workstream, nothing has to be rebuilt later to fix what a separate design vendor left behind.

Dedicated pages for each service and location, a mobile-first layout that passes Core Web Vitals, LocalBusiness and Service schema, a consistent name-address-phone footprint, embedded maps, click-to-call, review integration, an FAQ for every service, and analytics that track calls and form submissions as conversions.

Yes. We set up or clean up the profile, choose the correct primary and secondary categories, write the description, add services and products, upload photos, configure Q&A and posts, and set up a review-request process. We also fix duplicate or suspended listings.

No one can guarantee placement in an AI answer, but you can raise the odds. We publish concise, factual answers to the questions customers ask, mark them up with FAQPage, Service and Organization schema, keep your business facts consistent across directories, earn mentions on trusted third-party sites, and make sure AI crawlers are allowed in robots.txt.

Schema markup is structured data, written in JSON-LD, that describes your business to machines: name, address, hours, services, reviews, and questions with answers. It makes you eligible for rich results and gives answer engines unambiguous facts to quote. We implement and validate it on every page.

Yes. We build a unique page and profile for each location, with locally relevant content and service details, and a scalable structure so adding a new location does not require a redesign. We avoid thin, duplicated "city pages" because Google discounts them.

Not if the migration is handled correctly. We inventory every indexed URL, map each to its new address with 301 redirects, preserve titles and content that already perform, submit the new sitemap, and monitor Search Console after launch to catch and fix any drops quickly.

Review quantity, recency, rating and the keywords customers mention are all local ranking signals, and reviews strongly influence whether people click and call. We set up a compliant review-request flow and a response workflow. We never buy or fake reviews, which violates Google policy and risks suspension.

We track phone calls, form submissions, direction requests, map-pack positions across a grid of your service area, organic clicks and impressions, and which AI assistants cite you. You get a plain-language monthly report tied to leads and revenue rather than vanity rankings.

No. The website is a fixed-scope project you own outright. Ongoing local SEO and AEO is month-to-month after the initial setup, so you stay because it works, not because you are locked in.

Book a 30-minute call or call (617) 401-7650. We will run a free review of your current site, Google Business Profile and local competitors, and send a written plan with priorities and scope.